Six Reasons Why a 360° Virtual Tour Is Essential For Your Business
Imagine this: You’re stuck battling for clicks and yet dissatisfied
with the number of leads your website is generating. Garnering
business online isn’t just a matter of setting up a website anymore;
you now have to contend with competitors offering their own tricks to
get the clicks! But wait, there is a secret weapon! That’s right,
we’re talking about 360° virtual tours, the latest and coolest online
marketing tool so far.
So, why is this 360° thing such a game-changer? Here are just a few
numbers that apply to a wide range of industries to support this
(entrepreneur.com):
- 360° virtual tours appeal to the younger market, as customers aged
18 to 34 are 130% more likely to book or reserve a space. - 50% of adult users online depend on virtual tours to learn more
about products and to decide on a purchase. - 67% of people surveyed prefer businesses that offer virtual tours.
A 360° Virtual Tour Can Boost Customer Engagement
Text and photos? Been there, done that. These days, customers crave
something more exciting. A 360° virtual tour throws them right into
the middle of business. Think of it as a “choose your own adventure”
website experience. People spend way more time glued to your site when
they can explore every corner virtually. Five to ten times longer, in
fact, compared to sites without 360° virtual tours.
A 360° Virtual Tour Helps Your Business Stand Out
Consumers want more details, especially when it comes to big-ticket
items like houses and cars. According to Realtor.com, listings with
360° virtual tours are viewed 87% more than those without. Industries
that offer non-tangible high-value purchases can also benefit from
virtual tours. For example, a 360° virtual tour of a hotel or travel
destination offers potential travelers an info bomb of amenities and
astounding vistas. They provide potential customers a chance to learn
more about your products and services without leaving your website, or
their couch!
Enhanced Search Engine Optimization
Google uses several factors when ranking websites. With 360° virtual
tours, your site’s search engine optimization (SEO) will improve in
several ways:
- Increase in Dwell Time: Customer engagement directly affects how
long they stay on the site. - Decreased Bounce Rate: Websites with 360° virtual tours captivate
visitor interest, keeping more customers engaged with your website. - Higher Click-Through Rate: Because 360° virtual tours provide more
information than still photos, plain text, or videos, your visitors
will likely search for more information or explore further. - Integrating Your 360° Virtual Tour Into Google Street View:
Media-rich content, such as adding your 360° virtual tour to Google
Street View, can propel your site to rank higher in map searches
than businesses without them.
A 360° Virtual Tour Enhances Your Business’s Brand Image and Reach
Your 360° virtual tour is like a megaphone for your brand story!
Matterport reports that 74% of companies that offer virtual tours win
more listings, and 83% claim to have an added competitive edge. Add
pop-up windows to share your company’s history as your site visitors
browse your store, or embed links to take visitors on deeper dives
into specific products or services. These extra features make your
brand come alive and build trust with potential customers.Plus, being
online means your 360° tour can reach way more people than traditional
methods. Now, you have a mini interactive billboard with worldwide
reach promoting your awesomeness!
Convenience Is King (or Queen)!
Customers today are bombarded with choices, so anything that makes their lives
easier is a win. Remember that 67% of people surveyed gravitate toward
companies that offer 360° virtual tours. People are seeking the opportunity to
explore businesses from the comfort of their couch (or beach chair, or park
bench…)
Think about hotels: wouldn’t it be awesome to virtually peek into different
rooms before booking? 360° virtual tours give that “almost there” experience,
making your website super engaging and way more likely to convince site visitors
to book a stay.
The Future of Customer Service Is Here (and It’s 360°!)
Investing in 360° tours is a win-win for businesses and customers alike. Think of it as a super-informative self-service experience. Customers can explore your products, listings, hotel rooms, or anything else you offer in detail before they decide. An informed customer is a happy customer, and a happy customer is more likely to convert (and rave about you to their friends)!
Mad Kraken: A Game-Changer for Your Business Through 360° Virtual Tours
The digital marketing world is on fast-forward, and Mad Kraken is here to rocket your business past the competition with mind-blowing virtual experiences!
Forget flat photos and yawn-worthy videos. We’re talking 360° tours that let potential customers virtually WALK THROUGH your space, from restaurants and shops to hotels and event venues. It’s like having a magic portal on your website, and it’s guaranteed to grab attention and turn lookers into bookers!
Mad Kraken’s got more than just tours! We can also whip up interactive tutorials that throw trainees into action, captivating time-lapse videos that show amazing transformations, and even virtual vacations that take visitors soaring through the sky, exploring underwater wonders, or hitting the road for a virtual adventure.
And guess what? People love social media research! We’ll create stunning 360° content perfectly optimized for all the big platforms, making your business the star of the social media show.
360° Tours: The Marketing Must-Have for Businesses That Rule!
Remember those days when 360° tours were a “cool extra”? Yeah, those are gone. Today, they’re a flat-out necessity.
No matter your industry, 360° tours are a game-changer. They skyrocket customer engagement, boost your SEO ranking (hello, Google love!), and build a rock-solid brand image that reaches far and wide.
Imagine this: Potential customers get a sneak peek of your awesome space, product, or service, all from the comfort of their couch. Happy, informed customers mean more sales and a leg up on the competition.
Ready to unlock a world of possibilities for your business? Partner with Mad Kraken and create a custom 360° virtual tour that’ll leave your customers saying, “WOW!”